Julian Lennon Launches Sustainable Fashion Initiative to Promote Conservation of Life

The White Feather Foundation will reveal a new ‘Conserve Life’ collection, and host an auction featuring items from his late mother Cynthia’s personal wardrobe.
September Merch 2021

LONDON, ENGLAND – Sept. 1, 2021: Through his charity, The White Feather Foundation, internationally acclaimed artist/humanitarian Julian Lennon is unveiling a new autumn line of eco-friendly apparel and home accessories.

Available starting today, the limited-edition capsule collection will feature sustainable clothing made from organic cotton and recycled fabrics that feature motifs which represent The White Feather Foundation and their mission to Conserve Life. Also included are reusable tote bags to encourage the elimination of single-use plastic bags and mugs to discourage the use of disposable cups.

The items are available to ship worldwide and 100% of the proceeds are donated to the charity to support environmental and humanitarian projects.

In addition to the new shop merchandise, Lennon is hosting The Cynthia Lennon Birthday Auction from Sept. 2 – 10 in honour of his late mother. Items up for bid include a 100% silk dress and shawl from Cynthia’s personal wardrobe and a wooden necklace she often wore. The necklace will be accompanied by a family photo of Cynthia wearing it years ago. All items come with a certificate of authenticity signed by Julian.

Past auctions featuring clothing and jewellry from Cynthia’s collection have raised over $15,000 for The Cynthia Lennon Scholarship for Girls, which helps young women gain access to educational opportunities that would otherwise be unavailable to them. Fans of the Lennon family are encouraged to bid on these rare, highly collectible items to benefit the cause.

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About The White Feather Foundation

Established in 2007 by Julian Lennon, The White Feather Foundation brings awareness to worthy organizations by amplifying their voices, expanding their supporter communities and providing funding for their initiatives. This is achieved through the support of projects across the globe that foster education and good health; preserve Indigenous cultures; sustain our environment and give access to clean water for the conservation of life. Visit whitefeatherfoundation.com and follow the charity on Facebook:Instagram; and Twitter.

Media Contact:
Tassoula Kokkoris
Director of Communications
The White Feather Foundation
tassoula@whitefeatherfoundation.com

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